Privacy Policy

Last updated: May 2025

1. Data Controller

The data controller for this website is BFT Marketing, acting on behalf of Select Mechanical and Electrical Contractors.

If you have any questions about this policy or how your data is handled, you can contact the data controller at:

Email: info@bftmarketing.co.uk

2. What We Collect

This website does not collect personal data directly. We do not use contact forms that store submissions, we do not set cookies, and we do not use tracking pixels or advertising networks.

If you choose to contact Select Mechanical and Electrical Contractors by phone or via WhatsApp, any information you share is handled directly between you and the business and is not stored on this website.

3. Website Analytics

This website uses Umami, a privacy-focused, open-source analytics platform. Umami does not use cookies, does not collect personal data, and does not track visitors across websites.

The data Umami collects is anonymised and aggregated. It includes:

Pages viewed and time of visit
Referring website or search engine
Approximate country (derived from anonymised IP, not stored)
Browser type and screen size
Whether a link or button was clicked (event tracking)

None of this data can be used to identify you personally. No IP addresses are stored. Umami is fully compliant with GDPR and UK GDPR and does not require a cookie consent banner because no cookies are set.

You can read more about how Umami handles data at umami.is/docs/faq.

4. Legal Basis for Processing

We process the anonymised analytics data described above on the basis of legitimate interests (Article 6(1)(f) UK GDPR). Our legitimate interest is understanding how visitors use this website so we can improve it. Because Umami collects no personal data and sets no cookies, this processing carries no meaningful privacy risk to you.

6. Data Retention

Because no personal data is collected through this website, there is no personal data retention period to state. Anonymised analytics data is retained for website performance monitoring purposes and does not relate to any identifiable individual.

7. Your Rights

Under UK GDPR, you have the following rights in relation to personal data held about you:

Right of access: to request a copy of any personal data we hold about you
Right to rectification: to request correction of inaccurate data
Right to erasure: to request deletion of your personal data
Right to restrict processing: to request that we limit how we use your data
Right to object: to object to processing based on legitimate interests
Right to data portability: to receive your data in a portable format

As this website does not collect personal data, these rights are unlikely to be relevant in practice. However, if you have a concern, contact us at info@bftmarketing.co.uk and we will respond within 30 days.

You also have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner's Office (ICO), at ico.org.uk.

8. Contact Us

For any questions about this privacy policy or data-related requests, please contact: